The first big breakthrough of the ASICS
Company is in 1951, a runner wore TIGER running shoes in the long distance held
in Boston marathon race competition to win and take the crown.
At the same time, the
company in the indoor sports shoes also had great progress. It invented the
CUPSOLE basketball player provides stable performance better footwear products.
During the preparations for the Olympic Games in Melbourne in 1956, KIHACHIRO
ONITSUKA setting the company's management idea: the most suitable for the
development of sports products. The new rubber formula provides a good
cushioning property. So magic running shoes were born in 1960; this is the
style of shoes with a ventilation system. Marathon legend ABEBEBIKILA in 1961
began to wear running shoes, preferred the TIGER shoes at the first. In order
to make the shoes more comfortable stick feet, TIGER measuring less than 20000
feet, in the technical data reference. 1964 Tokyo Olympic Games, dressed in
TIGER brand shoes athletes received a total of 46 MEDALS. In the same year, the
Australian DEREK CLAYTON with remarkable achievements (2:09:36) broke the
record for the marathon. He has to wear the TIGER shoes vamp material is nylon
material, was unique at that time. In the same year, in the RUNNER WORLD
magazine published the first footwear survey. TIGER in the test of five jogging
shoes brands is topped. In 1970, TIGER became one of America's biggest running
shoes manufacturers and 70% of famous athletes are wearing TIGER shoes. In the
1972 Munich Olympics, 80% of volleyball athletes are wearing TIGER shoes. Since
the Munich Olympics, the TIGER began in Europe popular up. In 1977, with the
merger of a few small companies, the company was formally established by ASICS.
SpringSummer series more shows the diversity of design brings more young
feeling.
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