Why ASICS shoes enduring in the fashion trendy now?
Founded in 1949, Onitsuka Tiger, now has
become a part of the Japanese culture, representing the Japanese delicate,
professional national spirit. The founder of the brand, MR. Kihachiro Onitsuka in 1949 founded the ghost mound
kabushiki kaisha, always uphold the spirit of innovation, continuous
breakthrough diligence. Onitsuka Tiger brand in the design to reflect on
the traditional Japanese pattern or material, weaving technology, also boldly
"Japanese culture" and "retro fashion" to mix in a fashion.
In 1949, MR. Kihachiro Onitsuka founded ghost mound co., has become Japan's
first professional sports brand.
From design color modeling of Onitsuka
Tiger products show his pursuit of comfort and details of the perfect. Footwear
is praised highly hand-made strict and perfect harmony, comfortable and can
wear resistant design style, pay attention to detail perfect and unique charm,
not only keep the stable, and do not break easily fashion sense. Inside
collection, heritage is Onitsuka Tiger cultural context. Classic runway LOGO
and shoe type are very plain. Although can let a person feel the lack of
passion, but give a person a strong sense of belonging and sense of identity is
the constant. It is calm, is one thousand years of Confucian thoughts and
culture of home products.
In the early of twentieth century's, many
famous players have been put on the ASICS brand (Onitsuka Tiger) sports shoes,
excelled at sports. Especially in the 1964 Tokyo Olympic Games, for Onitsuka
Tiger (ASICS brand predecessor) of sports products, a total of 46 players get
MEDALS in the sports world, charming story. In 1976 the Olympic track and field
Montero Onitsuka Tiger by player support degree was second to none. In 1977,
Onitsuka Tiger officially changed its name to ASICS. Onitsuka Tiger once silent
disappears, 2001 Onitsuka Tiger will "retro" and "fashion"
confluence one, multiple cutting "MEXICO 66" shoes, available again.
In 2002, it has already been fashion brand
appearance in the European market back to life. Show the Japanese style and
design concept of special interest and deep love won the European market. From
London, rapidly around the big western came to New York, in the other direction
is through the channel through Paris, Milan, Italy, even also yield for
Onitsuka Tiger under the unique charm.
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